B2B Lead Generation Strategies to Boost your Business ROI

B2B Lead Generation Strategies to Boost your Business ROI

B2B marketing is a crucial undertaking for most businesses, especially for online businesses. Businesses have adopted various strategies to reach out to their potential customers and hopefully convert them to prospects but it all boils down to lead generations. Lead generation has become the heartbeat of every business. Adopting new strategies is always a litmus…

6-Steps Method for Performing Social Media Audit

6-Steps Method for Performing Social Media Audit

Searching for hassle-free ways to know whether your social media strategy is working correctly in providing you desired results? Well! To grab the opportunity existing right in front of you must fix the mushrooming issues lying beneath. Auditing, therefore, comes as a rescuer for identifying and dealing with these issues. The best part is, that…

Optimizing Web Fonts for Performance on WordPress

Optimizing Web Fonts for Performance on WordPress

Your website is your comfort zone as well as a comfort zone for your targeted audience. WordPress has always given the best web design with the best options. The greatest asset used to make a great website great is utilizing exceptional web fonts. But in most cases, these web fonts, when poorly used, end up…

How to Create Content Marketing Strategy for WordPress
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How to Create Content Marketing Strategy for WordPress

The whole blogging career of most people is entirely based on WordPress. No doubt that WordPress is the leading content management system managing, customizing, and developing the majority of websites with its free themes, plugins, structures, and other tools. As far as content marketing is concerned, it is based on creating unique content that fulfills…

How to Speed up WordPress Site without Using Plugins

How to Speed up WordPress Site without Using Plugins

WordPress by itself offers a plethora of site optimization benefits using plugins, but what about speeding up your site without the use of any cache plugin? If your WordPress site is slow or loads pretty quickly, it can be made even quicker – literally, every millisecond makes a difference. Your site’s speed can be measured…

Designer’s Guide: How UI and UX Designers Work Together

Designer’s Guide: How UI and UX Designers Work Together

To understand the relationship between a UX Designer (UXD) and a UI Designer (UID), it is important first to understand the job responsibilities of each. To develop a UX/UI workflow, it is crucial to develop the individual style of coordinating the process with each other. For instance, some of the basic aspects of the job…

UX Mistakes in Designing E-commerce Websites (and how to fix them)
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UX Mistakes in Designing E-commerce Websites (and how to fix them)

Have you ever come across a website, application or webpage that left you puzzled, confused and frustrated? If yes, then you have encountered a webpage in which there are severe UX design mistakes. E-commerce is one of the biggest trends of the 21st century. Amazon, Limeroad, and eBay are some of the most successful e-commerce…

Common Mistakes that you Need to Avoid in Responsive Web Design

Common Mistakes that you Need to Avoid in Responsive Web Design

Responsive web design is the principal for any web understanding. As of right now, to plan and create something for the conventional desktop condition just would be a basic oversight, as a rule, you’re successfully restricting your group of onlookers by as much as 75 percent. It truly has no effect in case you’re advertising…

Precaution to take for Securing WordPress from Cyber Attacks

Precaution to take for Securing WordPress from Cyber Attacks

Cyber breaches, especially when it comes to website security – compromises are very real. There is a huge rise in the reported cases of attacks by cybercriminals targeting SMEs. In 2017 alone, an open-source blogging platform that houses the likes of Apple, Airbnb, Uber, and more published an attack report in which in February alone…