So, you’ve made it through 2022. Congratulations! But don’t start popping champagne bottles just yet—2023 is right around the corner, and it’s bound to be a challenging year for marketers. With so many new technologies and platforms emerging, staying ahead of the curve can be difficult. But there is no reason to worry because a…
Email marketing is a powerful tool for building customer relationships and increasing conversions. With the best email marketing strategies, you’ll be able to enjoy more sales. From targeting a segmented audience to promoting limited-time offers, these strategies will help you maximize the potential of your email campaigns. Read on for seven of the best email…
Every eCommerce marketplace uses an algorithm to choose which products appear in the search results. This is done by matching the relevancy of the user’s search term with product pages- the explanation for why you don’t get footwear when looking for hats. The logic behind such a function is to produce relevant search results and…
Video gift messages are an instant, simple way to customize the shopping experience for customers in your stores. The Video Gift Messaging app allows your store’s customers to add customizations to every order by sending a secure video message. In addition, the Video Gift Message app dashboard provides added creative flexibility for customizing your customer’s…
When you market in any business, the topmost priority is the consumer. However, many manufacturing businesses struggle to convert this idea into marketing strategies. Over half of all manufacturing marketers (55%) state that their major defy is overcoming the conventional marketing-and-sales perception. They’re stuck advertising like they did one decade ago – and that will…
The importance of web development in digital marketing is constantly evolving, and businesses need to keep up with the latest trends in order to remain competitive in marketing! The internet has become a vital tool for marketing in the 21st century. A strong web presence is essential for any business looking to reach new customers…
Running a small business is not as simple as the word “small” indicates, terminologically speaking. Small businesses experience a bunch of challenges, threats, and obstacles that take someone to have a sense of prudence to overcome. Moreover, small companies are known to have a tight budget, which makes owners prioritize their spending on aspects crucial…
The process of producing and disseminating textual and visual material to attract new customers is known as content marketing. Your content marketing strategy’s overarching objective should be to boost sales. How your company approaches this is up to you, but there are a few strategies you can use to increase the likelihood that your content…
If you want to nail your social media visual content to engage your audience, you need to do more than post an image or two. According to data, Facebook posts with images get 2.3 times more engagement than those without. It highlights how visual content can boost your social media audience engagement. The catch is…
Statistics show that 78% of people spend more time online researching a product than at a store. This implies that a marketer can reach a larger audience through online marketing. Almost everyone has their phones and a viable internet connection handy in this age. As of October 2021, social media hosts over 450 billion users….