Over 306 billion emails are sent every day. As marketers, how do you vie for the consumer’s attention in such a scenario (read crowded inbox)? And most importantly, how do you stand out? When done right, email marketing gives a whopping ROI of 4200%. The question is how. The answer is by writing a brilliant…
No doubt, digital marketing can do wonders for your business, but if you don’t have a digital marketing strategy, vision, goal, and strategy in place, you may end up wasting the money invested. As digital marketing forms your base foundation, all of you must know its do’s and don’ts. There are multiple changes in digital…
If there is anything that will help you improve your marketing strategies, it is research. Depending on the type of research you want to carry out, using surveys is one of the ways to get feedback from your customers or understand what people want. There are different ways of carrying out surveys, it’s either you…
Social media has existed for more than 40 years now. But in the early days, it never gained the status that it enjoys today. It was only after social networking sites significantly impacted people’s lives that it came to the fore. Earlier, TV and email were the only powerful branding mediums. But today, most companies…
Are you wondering whether to combine SEO and PPC to improve your website rankings? We say you should! When combined, both SEO and PPC result in better performance as they both work on similar premises. Thus, combining Organic and Paid strategies can give your web page the boost it requires to land on Google SERP!…
Marketers around the globe are increasingly relying on email marketing in order to reach out to their target audience. With nearly 4 billion daily email users, it is an excellent channel to spread the messages of a brand among potential customers. About 78 percent of marketers believe that email marketing is vital for the overall…
If you are a brand that is struggling to make an irreplaceable online presence, then you need to understand that there are thousands of websites that cater to your brand’s niche and have chances to overtake you. This mainly happens because your website visitors do not find an element that is engaging enough to keep…
Drawing more than $3.5 trillion in sales around the world, online business keeps on developing rapidly day by day. With lower hindrances to entry, everyone can benefit from eCommerce. With a new contest added each day, it’s just the individuals who exceed all expectations for their clients that figure out how to captivate everyone. Furthermore,…
Establishing a local business is a big step. After a while, however, expansion is something every entrepreneur aims at achieving. If you’re a local business owner and you’ve got growth on your mind, then the world is your oyster. There’s no need to get intimidated before entering international waters. If you want to grow your…
Use the Bing search engine to make your research easy. It is one of the known alternatives to Google. Bing is in very high demand and used by millions of people. Bing is very popular because it is less competitive and easy to use keywords for users. Bing ads are helpful to show the keywords…